Paste a blog title, email subject, YouTube title or hook. We score it out of 100, show you exactly why, and write three stronger versions from your own words.
A good headline tells one specific reader what they will get, in plain words, at a length that fits where it appears. Numbers, a named audience and a clear outcome usually help. Vague hype words usually hurt. A headline analyzer score is a guide to weak spots, not a prediction of clicks.
Who this is for: Coaches, consultants and founders writing blog posts, emails, videos, sales pages or social posts.
| What it does | Scores a headline out of 100 on eight visible checks, points out weak spots and suggests three alternatives. |
| Who it is for | Coaches, creators and founders writing blog titles, email subject lines, YouTube titles, landing page headlines and social hooks. |
| You put in | One headline and where it will appear. |
| You get | A score, each of the eight checks with what it found, and three alternative headlines with gaps in [brackets] for anything it could not find. |
| How it scores | Length 20, clarity 15, reader and outcome 15, curiosity not clickbait 15, number or specific 10, first three words 10, readability 10, capitalisation 5. No hidden model. |
| Runs | In your browser. Nothing is sent or stored. |
| Price | Free. No sign-up. |
Last reviewed 29 October 2026 by Mohamed Bashir. Benchmarks change, so check them against your own numbers.
A good headline does one job: it makes the right person want to read the next line. To do that it has to answer two questions fast. Is this for me? And what do I get?
Compare "Tips for growing your business" with "How coaches can book 5 more calls a month without ads". The first could be about anything, for anyone. The second names the reader, gives a specific result and removes a common worry. It is longer, and it is far easier to decide whether to click.
Most weak headlines are not badly written. They are just vague. They use words like strategies, success and next level, which feel meaningful to the writer and mean nothing to a stranger scrolling past.
It depends on where people see it. A blog title has to survive being cut off in search results. An email subject has to fit a phone inbox. A social hook just has to be read before the thumb moves on. These are the rough ranges the analyzer uses. They are rules of thumb, not hard limits.
| Type | Words (rough) | Characters (rough) | Why |
|---|---|---|---|
| Blog post | 6 to 13 | 40 to 65 | Search results tend to cut titles off past about 60 characters |
| Email subject | 3 to 9 | 20 to 50 | Phone inboxes show a short line, so the start does the work |
| YouTube title | 5 to 12 | 30 to 70 | YouTube allows 100 characters, but long titles get cut on most screens |
| Landing page headline | 4 to 12 | 20 to 80 | It has to be read in one glance above the fold |
| Social hook | 5 to 16 | 25 to 110 | The first line before "more" has to earn the tap |
Shorter is not always better. A seven-word headline with a reader and an outcome usually beats a three-word one that says nothing. Cut words that add no meaning, not words that add detail.
Every point comes from a rule you can see. There is no hidden model and no made-up "emotional score". The eight checks add up to 100:
| Check | Points | What it looks for |
|---|---|---|
| Length | 20 | Words and characters within the range for the type you picked |
| Clarity | 15 | Plain words, and no vague filler like strategies, success or solutions |
| Reader and outcome | 15 | A named audience (coaches, founders) and a result (get, book, stop, save) |
| Curiosity, not clickbait | 15 | A reason to click (how, why, mistakes, without) with no hype words |
| Number or specific | 10 | A number, amount or time frame that makes the promise concrete |
| First three words | 10 | A strong start, not "The", "A" or "Introducing" |
| Readability | 10 | Few long words that slow the reader down |
| Capitalisation | 5 | No shouting in capitals, and a note if you are using Title Case |
The three alternatives are built from patterns that tend to work, filled with the reader, outcome and problem we found in your headline. Anything we could not find is left in [brackets] for you to fill in.
Curiosity gives the reader a real reason to want the answer. Clickbait gives them a feeling and nothing to hold on to. "Why most coaches never get referrals" is curiosity. It is specific, and the reader can guess roughly what they will learn. "This insane trick will change everything" is clickbait. It could be about anything.
The problem with clickbait is not only that it looks cheap. When the page does not deliver what the headline promised, people leave fast, unsubscribe or stop trusting your next email. The analyzer flags hype words like insane, ultimate, secret and mind-blowing, and rewards curiosity words like how, why, mistake and without.
The only real test is your own audience. A score helps you write a better first draft. Real numbers tell you which version wins.
Then look past the click. A headline that gets more clicks but fewer enquiries is not a better headline. The page still has to do the rest.
No. It checks for patterns that tend to help, such as a clear reader, a clear outcome, a number and a sensible length. Whether people click depends on your audience, where they see it and what else is around it. Use the score to spot weak points, then test real versions where you can.
Either works if you are consistent. Sentence case, where only the first word and names are capitalised, tends to read more like a person talking, which suits emails, hooks and most blogs. Title case can look more formal. Avoid writing whole words in capitals.
In this tool, 80 or more means the headline has most of the signals that help. 60 to 79 is decent with one or two fixes worth making. Below 60, look at the warnings first. A headline that scores 70 but promises exactly what the page delivers will beat a 95 that oversells.
Yes. Pick email subject and the length targets change to suit phone inboxes. For a check focused on spam words, caps and emoji before you send, use our email subject line tester as well.
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