For coaches, consultants & founders growing through email

Get your emails out of Promotions
and into Primary.

We write, format, and send your campaigns end-to-end — so subscribers actually see them, open them, reply to them, and buy. That's how email turns into revenue. We make sure yours does.

or score your setup in 90 seconds — take the Inbox Scorecard →

55%↓
Fewer people unsubscribed
93%
Open rate at Gmail
80%+
Land in the Primary tab
5–7d
From brief to live send
Open rate
47%+183%
Replies / send
23+12
Primary placement
87% across providers
IThe problem

Most of your emails never get read.

Gmail filters roughly 60–80% of marketing emails into Promotions or spam, where they're never opened. If you've ever spent hours writing a campaign and watched the open rate sit at 12%, this is why. Your subscribers want to hear from you. Gmail just isn't letting them.

The fix isn't a better template or more A/B tests. It's structural: the way the email is written, the way the HTML is built, the way the domain is set up, the way the send is throttled. We do all four — for every campaign, every time. That's how we get our clients 80%+ Primary placement and turn dormant lists back into revenue.

IIThe numbers

What changes after a single send.

Real data from a real campaign — same list, same offer, our system applied.

55%
Lower unsubscribe rate On a list 2× the size of the previous send
+9pp
Higher Gmail open share 84% → 93% — where engaged subscribers actually live
5–7
Days from brief to send Three days for retainer clients
Free tool · 90 seconds

Not sure where your emails actually land?

Take a 90-second quiz and we'll email you your deliverability score out of 100 — plus the three biggest things quietly sending your campaigns to Promotions, and exactly how to fix each.

Take the Inbox Scorecard
10 questions · Score out of 100 · Personalised fix-list
Sample result
72 out of 100
Leaking
01 Your emails look like marketing
02 Promo trigger language
03 … and one more, in your email
IIIThree ways to work

Pick the engagement that fits.

Most clients start with one campaign, then move onto a retainer once they see the numbers move. No lock-in either way. Pricing depends on scope and is shared on the call.

Audit

An expert look at your last send. Find out exactly why it's landing where it is.

  • Independent review of your most recent campaign
  • Sender-side health check (SPF, DKIM, DMARC)
  • Live inbox-placement test across providers
  • Prioritised written report with concrete fixes
Request
Retainer

Ongoing email production. For founders, coaches and consultants sending regularly.

  • Multiple campaigns per month
  • Shared content calendar
  • Ongoing deliverability monitoring
  • Priority production turnaround
  • Direct line to your producer
Talk
IVResults

What clients say after the first send.

No. 01
— Unsubscribes cut by 55%

"Same template, same audience. The unsubscribe rate dropped by more than half on a list twice the size. The campaign drove real signups for the first time in months."

Business coach · Coaching practice
No. 02
— Gmail opens 84% → 93%

"After working with Unbury, nearly every open we tracked was on Gmail. Engagement concentrated exactly where the buyers were — and revenue followed."

Online course creator · Single Campaign client
No. 03
— Replies on first managed send

"I write the brief. They handle everything else. The first send produced more replies — and more inbound leads — than any campaign in the previous twelve months."

Independent consultant · Retainer client
VFrequently asked

Before you book.

Who is this for?
Business coaches, consultants, course creators, founders, and service-business owners who use email to nurture leads, retain clients, and close sales. Lists from a few hundred to ~50k subscribers are our sweet spot.
How does this actually drive more revenue?
Simple math: if 60% of your emails land in Promotions, they're not opened, not clicked, and not driving sales. Move them into Primary and you immediately recover the revenue you were losing to deliverability. Our clients consistently see 2–3× more opens, more replies, and more conversion events after the first managed send.
Do you write in my voice or your own?
Yours. The intake call exists specifically to capture how you actually sound — sentence rhythm, vocabulary, the things you'd never say. We send drafts back for revision until the voice is unmistakably yours.
Can you guarantee Primary tab placement?
Honestly, no — and anyone who guarantees it is selling you something. What we can guarantee is the work. Our managed campaigns consistently see 80%+ Primary placement across major providers — usually within the first one or two sends.
How fast can you turn around a campaign?
Five to seven days for a single campaign once intake is done. Retainer clients with established voice and infrastructure can ship in three.
How much does this cost?
Pricing depends on scope — list size, send frequency, and the production work involved. We share specifics on the call so the number reflects what you actually need, not a generic package.
VIBook a call

A 30-minute conversation. No pitch.

Bring your most recent campaign. We'll come prepared with concrete observations, real numbers, and a clear next step — whether or not we end up working together.

Pick a time
Prefer email? mb@unbury.co