Free marketing tools that show you where customers leak.
Check your funnel, your prices, your ads, your content and your email in a minute each. No sign-up. Each tool tells you in plain words what the result means, and what to fix first if something is wrong.
Funnels and conversion: where are customers leaking?
Funnel leak calculator
Put in your monthly numbers and see which step loses you the most clients, and what fixing it is worth.
Conversion rate calculator
Work out your conversion rate for any page, and what a better one would be worth each month.
Cost per lead calculator
Cost per lead, cost per client and the most you can afford to pay for a lead.
CTR calculator
Work out click-through rate for email, ads, search and landing pages.
UTM builder
Build clean tracking links so you can see which posts and channels actually bring clients.
Pricing and profit: are the numbers working?
Hourly rate calculator for coaches and consultants
Work out your hourly and day rate, then how many clients and calls you need each month.
Break-even calculator
How many clients or sales you need to cover your costs, and the leads that takes.
Profit margin calculator
Gross and net margin, markup, and the price you need for a target margin.
ROAS calculator
See if your ads make money, with your break-even ROAS worked out for you.
Customer lifetime value calculator
Lifetime value, acquisition cost, the LTV to CAC ratio and payback time.
Content and audience: is attention turning into revenue?
Engagement rate calculator
Instagram, TikTok, LinkedIn, YouTube and X, and whether that attention is turning into leads.
Organic CTR calculator and SEO traffic estimator
Compare your Google click-through rate with what is normal for your position, and see what ranking higher is worth.
Headline analyzer
Score a headline, title or hook, with plain reasons and better versions built from your words.
YouTube money calculator
What your views earn from ads, next to what the same audience could earn from your own offer.
CPM calculator
Cost per thousand for ads, and what to charge for newsletter, podcast or YouTube sponsorships.
Email: will it reach the inbox?
Email deliverability checker
Will your email land in Primary, Promotions or Outlook's Other tab? Plus SPF, DKIM, DMARC and a header analyzer.
Email spam checker
Check your email copy for the words and patterns that push it into spam.
Email subject line tester
Score a subject line before you send it, with plain reasons why.
The Primary Inbox prompt
A prompt for ChatGPT or Claude that helps any email land in Primary, not Promotions.
Analytics
Want someone to look at the whole picture?
Each tool checks one part. The free audit checks all of it: your site, socials, funnels and email, and tells you which leak costs you most, in writing, within five business days.